How to Automatically Promote Weekly Deals Online

Even the most well-designed, cost-effective, and outstanding product or service won’t sell if it isn’t promoted correctly, especially in 2025 when there’s so much noise. Marketing is a game of making sure your products are shown to the ideal audience and presented as a solution to their problems. Besides that, it’s reinforcing that messaging until your brand is the first in their minds.

Weekly promotions are one great tactic to keep things fresh, drive customer traffic, and incentivize returning business. You can, of course, apply the same principles to other time frequencies—daily, monthly, and more.

But the more you create ongoing deals, the more work there is to do. Thankfully, that’s where automation comes in. With it, you can market around the clock and make the most out of the resources you have. And with nocode tools democratizing automation and making it more accessible to those without high-level technical skills, you have more options at your fingertips than ever before.

This article will explore some things business owners and marketers should consider when designing ongoing promotions, techniques for automating the process, and nocode tools that might assist with the process. Let’s dive in!

Building an Automated Weekly Promo Workflow

Promoting a product means creating awareness and driving enough interest to encourage customers to buy. There are many ways to approach product promotion, but having ongoing deals can yield benefits such as:

• Driving sales
• Building customer loyalty
• Sparking conversation and engagement
• Establishing competitive advantage
• Managing inventory

As much as recurring deals can pack a punch, the work that goes into preparing and distributing promotional material can discourage brands from making them a key part of their strategy. Fortunately, there are a lot of ways to make the process easier with the help of technology and automation.

There are a lot of things that go into building an automated promotions workflow, from choosing your tools to defining performance metrics. Let’s explore some of these steps so you can effectively build a workflow of your own.

Step 1 - Create a Strategy and Budget

Like any other business task, adopting a new marketing tactic starts with a plan. Designing your weekly promotional approach involves asking questions like:

• What are my goals? Knowing whether you want to increase overall brand awareness or put the spotlight on specific products will help you plan your content, decide how frequently to promote, and market on the best platforms.
• Who is my audience? The same product can be presented to different audiences in very different ways. Your buyers also may have specific preferences in terms of advertising avenue and messaging.
• Where is manual work least and most impactful? The clearer your vision for ongoing promotions, the easier it will be to have a rough estimate of what can be automated. A healthy balance of technological assistance and human checks often produces the best quality output.
• How much am I able to spend? There are options for every budget, but keep in mind that you’ll likely have to spend some money on tools, platforms, and ads if you plan to run paid promotions. You can always go a low-budget route, but this means putting more manual work into production and distribution.
• How will I measure success? Select metrics that will help you see whether you’re reaching your objectives, whether that’s conversion rates, engagement rates, sales, etc.

It can be helpful to create a mockup that aids in visualizing the type of promotion you want to run. Your objectives often become a lot clearer, and team members get on the same page.

Remember that a strategy can be adjusted as you go. It’s likely that some things will change as you explore the options available to you, so treat it as a guide rather than a rulebook.

Step 2 - Select Your Tools and Platforms

Once you have a clearer idea of what your promotional strategy will look like, the next step is to choose your tools and platforms. This might already be things within your workflow, which can help to conserve costs and reduce the learning curve. Don’t be afraid to explore your options and weigh potential benefits against cost—you may find adopting a new tool to save more time and energy than you’d think!

There are three basic types of tools and platforms you’ll be looking at when building an automated marketing workflow:

• Production : These assist in the creation of promotional material (graphics, videos, captions, and more!), such as Adobe Express, Canva, Bannerbear, and Clipcat
• Distribution : These manage how promotions reach your audience, such as social media networks (Facebook, Instagram, TikTok), email marketing platforms (Mailchip, ActiveCampaign), and influencer marketing platforms (Upfluence, Sprout Social)
• Automation : These connect different apps to enable automation, such as Zapier, Make, and Workato

It’s likely that many of the tools you already use have automation features worth exploring. For example, Sprout Social has automated scheduling tools that help you reach your audience when they’re most engaged. If you’re working with a limited budget, taking full advantage of tools you already use can be the best way to go.

Brands with the resources for more complex workflows should consider doing so, as automation can free up time for higher-value tasks and minimize error. Dissect your existing processes to identify the most repetitive tasks that don’t require complex decision-making. Then, you can select tools that can streamline them, whether that’s cross-posting on multiple platforms or creating promotional videos from a template.

Step 3 - Design Your Automated Workflow

The next step is to actually design your workflow. By now, you should already have a good understanding of what you want to achieve, how you want your promotions to look like, and what tools you have available. Your key integration points for this workflow will likely be:

Content Creation → Asset Generation → Scheduling → Distribution → Performance Tracking

The extent to which you automate is completely up to you. Complexity can range from:

• Light Automation : Manual initiation, minimal automated steps, with more human checks
• Moderate Automation : Partial process automation with human oversight
• Full Automation : End-to-end automation with minimal intervention

It’s important to keep your objectives in mind. You should aim to develop a workflow that helps you maintain brand consistency while preventing repetitive content and allowing enough flexibility for human intervention when it’s needed. Start with the simplest workflow needed, then increase complexity. Maintain human checks when creative decisions are needed, and design templates that reflect your brand’s personality. And of course, implement fallback mechanisms (such as notifications when an automation run goes wrong) to maximize success.

Meow Memo 🐱: Having trouble designing your workflow? Create a decision tree to identify when human checks are needed and when automation can be implemented. Consider whether you need each promotion to be created one-by-one, or whether you’re happy to prepare content in batches. And remember—you can always make changes as your needs evolve!

What’s Next?

Automation is never truly over. Even once your task is working perfectly, you’ll have to keep monitoring it to ensure you’re still reaching your goals. There are a lot of ways to do this:

• Track Key Performance Indicators (KPIs) like conversion rates, engagement rates, and sales generated
• Consider landscape factors like shifting consumer preferences, competitive opportunities, and seasonal changes
• Discuss results as a team for broader perspectives
• Use tools like Google Analytics, social media native analytics, and marketing automation platforms to automatically monitor performance

Signals like constant underperformance, high acquisition costs, low engagement rates, and audience fatigue might indicate a need to change your strategy for something different. It might be a matter of just designing a fresh, new template look, or it could be that your promotional strategy needs something else entirely. But with all the necessary data at your fingertips, you can make an informed decision that transforms your marketing strategy for the better!

Conclusion

Automatic weekly promotions may seem like a simple addition to your marketing strategy, but they can pack quite the punch. By leveraging nocode tools, carefully designing workflows, and consistently analyzing performance, brands can create dynamic, efficient promotional strategies that are easily adapted to changing market conditions.

Remember—automation isn't about replacing human creativity, but amplifying it. The most successful marketing strategies will be those that blend technological efficiency with genuine, targeted human insight. Start small, experiment continuously, and don't be afraid to pivot when your data tells you it's time.

Ready to start automatically generating dynamic marketing videos? Give Clipcat a try! Our API helps you design engaging animated clips that can be customized with any input media you’d like. Sign up for a free trial today!