10 Best CapCut Templates for Business Reels in 2025
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Over 76% of marketers say Instagram videos bring them a strong return on investment. With people's attention spans getting shorter, short-form videos like Instagram Reels have become increasingly essential for businesses as they offer the perfect format to stop the scroll and deliver their messages quickly.
While Reels are great at increasing visibility and delivering solid ROI, consistently producing eye-catching, high-converting videos isn’t easy, especially for small businesses or solo creators managing everything on their own.
Used by millions of creators worldwide, CapCut offers ready-to-use video templates that enable businesses to transform raw footage or static images into polished, scroll-stopping Reels in minutes. For businesses, this means less time editing and more time publishing.
In this article, we’ll share 10 of the best CapCut templates to try in 2025. They’re perfect for boosting engagement, showcasing products or services, and keeping up in the fast-paced world of social media marketing.
Top 10 CapCut Templates for Business Reels in 2025
Here are 10 CapCut templates that are perfect for different types of business Reels, no matter if you're promoting products, sharing customer reviews, or growing your brand presence:
1. New Arrival
This sleek, minimalistic template is perfect for showcasing the latest product drops in style. It features clean text overlays and smooth transitions that draw all the attention to your item. Whether it’s for launching a new collection or restocking a bestseller, this template grabs attention fast and encourages viewers to take action.
Best for: Fashion brands, skincare products, tech gadgets, or any visually appealing product that wants the spotlight.
2. Testimonial and Review
Social proof sells, and there’s nothing quite like real customer feedback to build trust. This template helps you turn positive customer reviews into engaging Reels. It not only highlights what your customers are saying, but also shows the product in the background, so viewers can instantly connect the feedback with the actual item. That said, it also works well for service-based businesses, even if you don’t have a physical product to show.
Best for: Local businesses, service providers, SaaS platforms, or any business with strong customer stories.
3. Promo and Sale
This template is perfect for creating hype around your next flash sale, clearance event, or seasonal promo on Instagram. With eye-catching moving banners, bold text, and clear discount highlights, the high-contrast design is made to grab attention, create urgency, and get people to buy.
Best for: E-commerce stores, restaurants, pop-up events, or any brand that runs frequent sales.
4. Before and After
Everyone loves a satisfying transformation. This template shows a clear “Before” and “After” with simple text labels on each screen to showcase the transformation. It’s simple, straight to the point, and super effective at highlighting the results or improvements.
Best for: Fitness coaches, beauty salons, renovation services, or cleaning businesses.
5. Product Introduction
Clearly communicating what your product does and why it matters in under a minute is important. This template presents your product in a structured and persuasive format, highlighting its features, benefits, and ending with a clear call-to-action to drive purchases.
Best for: E-commerce brands, SaaS platforms, and service-based businesses that need to quickly explain the value of their product and drive traffic to their website.
6. Product Teaser
Building hype before a new product or collection launch is super important. It helps create anticipation, gets people curious, and builds up momentum leading up to the launch day. This clean and simple teaser template is perfect for that. Use it to drop quick hints or sneak peeks without giving too much away, just enough to get your audience excited and looking forward to what’s coming.
Best for: Fashion drops, product launches, seasonal collections, or any business looking to create anticipation around what's coming next.
7. Announcement
This simple, single-scene template is ideal for quick and timely updates. It could be letting customers know you're open today, announcing an unexpected closure, or sharing an important update. It keeps your message clear and easy to read, helping your business stay transparent and connected with your audience on social media.
Best for: Cafes, retail stores, fitness studios, or any local business that needs to share real-time announcements, opening hours, or sudden schedule changes.
8. Quotes
Sometimes, a few powerful words say it all. This text-focused template is great for sharing motivational quotes, short insights, or affirmations in a clean and visually appealing way. With only text, background video, and music, it creates an emotional impact while keeping your brand identity strong and consistent.
Best for: Personal brands, coaches, wellness creators, or any business that wants to inspire, connect emotionally, or reinforce its core values on social media.
9. Product Variation Showcase
This template is perfect for displaying different product models or colour options, whether it’s shoes, clothes, or bags. The multi-slide layout highlights each version in one Reel, making it easy to introduce them to customers without needing long descriptions or complicated editing.
Best for: Fashion brands, footwear lines, beauty products, or any business with multiple variations of a product to showcase.
10. User Content Compilation
If your customers are posting about your brand, this template turns their tagged photos or short video clips into a warm, community-driven Reel. It’s authentic, engaging, and shows real people enjoying your product. It’s a simple but powerful way to build trust and show that your brand is loved by many.
Best for: E-commerce brands, cafés, lifestyle businesses, or any brand that wants to highlight happy customers and strengthen brand credibility.
Want to Automate Reels Like These? Try Clipcat
If you love the idea of using templates but wish you could automate the video creation process, especially when dealing with large product catalogs or frequent content updates, check out Clipcat.
Clipcat is a video generation tool that lets you create videos programmatically using templates and APIs. Instead of manually editing each Reel in CapCut, you can set up a Clipcat template, then feed it dynamic data (like product names, prices, and photos) to automatically generate polished Reels in bulk.
This makes it perfect for:
- E-commerce brands showcasing daily deals or new arrivals
- SaaS companies automating testimonial videos
- Agencies creating templated video campaigns for multiple clients
- Marketplaces or listing platforms generating videos for each item
- Businesses generating UGC-style content at scale for social media
Here are some examples of videos generated from the same template (without manual editing):
With Clipcat, you can automate video creation easily, either by writing a simple script or setting up a workflow using Zapier.
🐱 Meow Memo: Sign up for a Clipcat account here and get 100 free API credits to kickstart your first project!
Final Thoughts
Staying visible on social media doesn’t have to mean spending hours behind editing. With tools like CapCut and Clipcat, you can create videos with templates easily, and even automate the process!
